Case Studies
Agency Auto GlassAgency Auto Glass wanted to expand their mountain business to the areas of Glenwood Springs and Aspen. I contacted several children’s clubs in the areas to enlist their help in executing a promotion to draw new clients. The clubs went to local Grocers and other high-traffic locations. They simply handed out the coupons, no hard-core soliciting by the kids. They explained that their information was written on the reverse side of the flyer. For each person that called and had a window installed, $10 was donated to their club. People that needed windshields then called Agency Auto Glass for on-site installation to benefit the children. All five clubs averaged a return of 10 coupons. That’s 50 new windshield sales. And with their retention and referral process, provided a new client base in two additional mountain cities, from which they could expand their business further!
Click to View
Member Appreciation Party Take OneDuring the summer season, club membership drops off and it’s a waste of money to execute any acquisition campaigns. Instead we developed a member appreciation party to retain members during that season. This campaign included cross-ruffing with other local merchants, pr, executing a small invite postcard to existing member base, and distributing this customized take-one at local events and businesses to promote new members attending the function. This campaign held an average cost to the club of $1500 to execute all components, supplied them with a complete, step-by-step rollout guide with execution timeline, and resulted in an average of 40 new members. 40 members totaled $3,120 in signing fees, not including ongoing monthly membership fees.
Click to View
Avalanche CommunicationsAvalanche communications had considerable local, not to mention online, competition in the Summit County cellular phone market. They needed radio ads to stand out amongst the travel/hospitality clutter to reach the local market. The local market is very transient, young and edgy. Attached are two versions of radio copy I wrote, which took different angles at immediately getting the listeners attention. It was obvious from the moment the ad began that they were not trying to reach the vacationers.
Click to View
Pharmaca Integrated PharmacyPharmaca Integrated Pharmacies wanted to test direct mail for two of their stores located in Boulder. A targeted list was selected to minimize the amount of pieces sent out and distributed within a one mile radius around each store. The lists were merge-purged against each other to eliminate duplicates, and cleaned up to remove any bad addresses. The creative appeal was on-target, it was the appropriate list for this type of store, but needed a stronger offer to stand out amongst the mail fatigue that occurs during the holiday season.
Click to View
1-2-3 Fit JUMP CampaignThe objective of the JUMP campaign was to offer a membership boost prior to the summer months when fitness membership typically drop off. A large campaign was developed including: TV and Radio to increase awareness of the club in the area, combined with more grassroots components of flyers, A-frames, attending local community events and executing a press release. Most clubs averaged 25 new members each week throughout June. The campaign was such a success, that in July we called the campaign our July Membership Push and continued the grassroots efforts. Most clubs achieved over 100 new members as a result of the campaign, which was just the summer boost needed to help the clubs endure the summer lull.
Click to View
#10 Letter PackageHere’s a #10 Letter package for franchising efforts. Highlights: Personalized, print-to-convert envelope, custom seminar information for each version.
Click to View
