Areas of ExpertiseTargeted marketing is what we do. It all starts with knowing your customer. Many people think they have this down to a science. After a conversation or two, it’s amazing how many people admit they do not really know what their ideal customer looks like. With any marketing campaign, this is the core from which we build any campaign or develop any project.
Empowered with customer knowledge, ongoing marketing processes are developed to ensure your marketing dollars are spent wisely, from which you can target the 20% of your customers that are most profitable. No wasted marketing dollars, no irrelevant messaging and no brand disconnect.
FranchisingWhen handling local store marketing for franchises, it’s important to keep branding intact, while allowing each franchise the ability to customize their piece. With digital offset printing, a matrix of data will populate a static piece allowing corporate to keep the integrity of their image, while offering the franchise owners power over their piece. Allowing a franchise owner this customization ability, gives them a feeling of power, and overall cultivates happy owners.
Local Store MarketingMany individual stores spend their marketing dollars on campaigns that increase awareness when they in fact want to drive traffic. With our local store marketing campaigns, we offer a combination of media that work together to reach your prospects. Not only do we use a variety of media, a balanced combination of acquisition, retention and referral programs are put into place that will maximize your ROI.
RetentionRetention campaigns cost 1/4 the amount of acquisition campaigns. Yet companies typically spend all their dollars on getting new customers and not on keeping their existing customers. By looking at a customer’s lifetime value, a determination can be made of when communication should occur with existing customers to keep them loyal.
ReferralBirds of a feather flock together. This is a basic concept in targeted marketing. Who better to look to for future clientele than your existing customers? By offering incentives for referrals, you breed positive word of mouth, and have a greater capacity for attracting and retaining new business.
BrandingCompanies too often try to be creative when it comes to their identity. Changing the color of their logos, using a large color palette in everything they produce, using a variety of fonts, etc. Consistency is key so your customers feel no disconnect. Don’t have an identity and need to formulate a guide for all marketing produced? We can help!
ExecutionFor all the companies out there who have a marketing team and are overwhelmed. Let us help. If you have an independent project, simply send the parameters to sales@marketingforeman.com and we’ll send you a bid. Plain and simple.
