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Affinity Marketing - November 2006It’s so simple, and most everyone does this, but if you are not executing thanks you cards to your customers, you’re missing a great opportunity to make your customers feel valuable and unique. Affinity marketing encompasses efforts that help you develop an ongoing relationship with your clients.
It’s already November, and Christmas Cards are the perfect opportunity to wish people a happy holidays and send them a note telling them how much you appreciate their business. Yes, I know it’s time consuming, but well worth it. When you establish a relationship with your clients, it surpasses competition, price points, changes in staff and other occurrences where you would possibly lose that customer.
So, say thank you. Print up those Christmas cards, thank you cards, and any other form of communication you can that simply makes your customers feel appreciated, unique and connected to you and your business.
Happy Holidays!
